Shelby Mahurin is the brand strategist and client experience lead at PROP Realty. She shapes the message, the mission, and the experience—ensuring every detail aligns with PROP’s values: family, connection, and community. Working alongside her husband, Landon, and raising two young kids, Shelby leads with integrity, intention, and a client-first mindset. From lead generation to day-to-day operations, she’s focused on building a real estate experience that feels personal, professional, and truly rooted in helping the Lubbock community feel at home.